Importance of finding the right customer for your business to help them jump status levels, leading to higher margins and growth potential. Emphasis on overpaying for the product and being a strong advocate for the first customer to drive success.
Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?