This chapter discusses the internal system called 'Linguini' that drives Tacklebox and the concept of pursuing problems that improve lives rather than solving urgent and painful issues.
Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?