Exploring the concept of status level jumps in business ideas and the importance of gross margins. Using examples like Ferrari and Yeti coolers to illustrate how products can create high margins and cater to specific customer needs.
Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?