Exploring the significance of building products that may not solve pressing problems but still add value to customers' lives, questioning the viability of creating such products in the market.
Today is an ITS classic - an episode that was listened to and shared a ton. It hits on a fundamental question for idea-stage entrepreneurs - what if the problem you're solving isn't an urgent, painful, bleeding neck problem? What if it's just something you think will improve people's lives? Should you still pursue it? How?