

Masterclass: B2B Sales with Jen Abel (Co-founder, JJELLYFISH) | Part 1 of 3 - Founder's role in the 0 - 1 | Early Stage Sales
5 snips Mar 18, 2022
Jen Abel, Co-founder of JJELLYFISH and a B2B go-to-market expert, shares her insights on early-stage sales for startups. She emphasizes the importance of balancing product development with customer needs, stressing that founders must listen to market pain points. The discussion highlights creating urgency in B2B sales by addressing 'why now'. Jen warns against premature hiring of sales leadership, advocating for direct founder involvement in understanding market dynamics to ensure product-market fit.
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