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Masterclass: B2B Sales with Jen Abel (Co-founder, JJELLYFISH) | Part 1 of 3 - Founder's role in the 0 - 1 | Early Stage Sales

The Startup Operator

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Creating Urgency in B2B Sales: Overcoming Inertia

This chapter explores the importance of addressing 'why now' rather than just 'why us' in sales discussions. It discusses the challenges of overcoming inertia in large enterprises and the need to create urgency for problem-solving to facilitate decision-making.

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