Jen Abel, co-founder of JJELLYFISH, shares her expertise in guiding early-stage founders through sales challenges. She emphasizes the critical role of founder-led sales in driving initial success and discusses effective outreach strategies. Jen breaks down the sales process, from crafting compelling messages to nailing the first call. She sheds light on the importance of maintaining momentum, navigating procurement, and avoiding common pitfalls. Lastly, she highlights the value of customer feedback in refining sales tactics.

Jen Abel, co-founder of JJELLYFISH and an expert in guiding early-stage startups, shares her honest insights on why founders often struggle to achieve product-market fit. She emphasizes the need for a visionary leader at the helm of a startup and advocates for giving founders at least two years to fully grasp their market. Jen discusses the importance of customer feedback, embracing rejection, and the shift from founder to sales manager. Her advice is crucial for any entrepreneur navigating the tumultuous waters of startup growth.

Jen Abel, co-founder of JJELLYFISH, is a B2B go-to-market strategist helping Indian founders break into the US market. In this engaging discussion, she emphasizes the value of empathy in sales, advocating for genuine customer interactions instead of scripted pitches. Abel highlights the importance of asking the right questions to qualify leads effectively. She also delves into the complexities of enterprise sales, stressing the need for champions within large organizations, and explores the strategic use of free trials in communicating product value.