The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]
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Dec 13, 2022 Tara McMullin, host of the What Works Podcast and author of 'What Works?,' joins to share her insights on the balance between relationship-building and effective marketing. She discusses the nuances of audience engagement versus customer attraction and the importance of authenticity in social media. Tara emphasizes the emotional connections in branding and offers practical advice for small business owners. Listeners will learn how to leverage social media as a genuine tool for growth without needing to be experts.
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Audience Vs Finding Customers
- Building an audience is slow and often detached from finding customers.
- Tara McMullin says finding customers usually looks like referrals, networking, or search results.
Prioritize Partnership Referrals
- Build referral partnerships with complementary professionals to reach clients who aren't active on social media.
- Andrea Jones uses DMs, comments, and communities to start and nurture those referrals.
Personalize Partnership Outreach
- Research partners, warm up their posts, then send a personalized voice message on Instagram or LinkedIn.
- Follow that with a casual coffee chat to explore collaboration and reciprocal referrals.
