Tara McMullin

Tara McMullin, an author and host of the What Works podcast, challenges conventional business wisdom and advocates for a redefined approach to success. She discusses how pursuing revenue alone can lead to burnout and emphasizes the importance of aligning business with personal values. Tara shares why personal capacity matters and how saying 'no' can enhance productivity. The conversation urges listeners to escape the validation spiral and focus on fulfilling commitments that genuinely support their lives, fostering a healthier relationship with their business.

Speaker and writer Tara McMullin discusses the pursuit of more, personal growth, and success without overnight perfection. The conversation explores societal pressures, personal values, goal setting, identity, and navigating career choices and financial literacy.

Join Kathleen Oh, a psychedelic integration coach, Becky Mollenkamp, a business accountability coach, and Tara McMullin, a writer and podcaster, as they dive into the world of Substack. Kathleen shares her journey from Instagram bans to thriving on Substack with discussions on psychedelics. Becky reflects on her shift from email marketing to building a community on Substack, while Tara critiques the evolving landscape of online business. They emphasize authenticity, collaboration, and the richness of engaging narratives in fostering genuine connections.

Tara McMullin, host of the What Works Podcast and author of 'What Works?,' joins to share her insights on the balance between relationship-building and effective marketing. She discusses the nuances of audience engagement versus customer attraction and the importance of authenticity in social media. Tara emphasizes the emotional connections in branding and offers practical advice for small business owners. Listeners will learn how to leverage social media as a genuine tool for growth without needing to be experts.

In this engaging conversation, Tara McMullin, host of the What Works podcast and a savvy writer, unpacks the truth behind social media's profit-driven nature. She exposes how our content creation often benefits platforms more than us, challenging the 'Grow or Die' mentality. Tara emphasizes the importance of practicing digital ecology and creating meaningful connections over chasing likes. She advocates for intentional content that aligns with personal values, helping creators feel fulfilled rather than exploited.