Big Fun Content How More Content Can Lead to Less Connection with Tara McMullin
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Aug 15, 2023 In this engaging conversation, Tara McMullin, host of the What Works podcast and a savvy writer, unpacks the truth behind social media's profit-driven nature. She exposes how our content creation often benefits platforms more than us, challenging the 'Grow or Die' mentality. Tara emphasizes the importance of practicing digital ecology and creating meaningful connections over chasing likes. She advocates for intentional content that aligns with personal values, helping creators feel fulfilled rather than exploited.
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Platform Business Model Is Data Sales
- Tara McMullin says platforms exist to learn our online behavior and sell it as ad space.
- The content we create becomes the core product those companies monetize.
Creators Provide Unpaid Labor
- Tara McMullin points out creators produce the product but rarely get paid for it.
- Platforms assume our labor is free while they profit from targeted ads.
More Content Drives Conformity
- Tara McMullin argues churning out content standardizes creators and suppresses uniqueness.
- Standardized content improves targeting and benefits advertisers over creators.