Does it ever feel like you simply cannot keep up with the demand to make more and more and more content? There's a reason for that. Social media was made for us to connect with friends, build relationships, and create a community, right? Wrong. Tara breaks down the business model for social media platforms which actually tells us that these platforms are created to learn our online behaviors, turn that into data, which they turn around and sell as ad space based on our audiences and interests.
So, hold the phone... All of my behaviors, business information, and content that I make to try and get the algorithm to like me is just making them money? YUP. It's not fun to realize that the content we are working so hard on is probably working out a lot better for them than it is for us. Tune in to hear more from Tara about how your content can work for you, and not just for the big-name social media platforms!
Tara and I chat about:
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