How More Content Can Lead to Less Connection with Tara McMullin
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The Dilemma of Digital Authenticity
This chapter examines the evolving pressures of marketing and social media, particularly on Instagram, as it transitions from a user-centric platform to a commercialized space. It highlights the concept of 'inshittification,' emphasizing the loss of genuine engagement in favor of monetization and encouraging a reevaluation of how content creators engage with their audiences.
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