Identifying Your Unique Success Markers (That Aren't Tied To Revenue) with Tara McMullin

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Mar 18, 2025

Tara McMullin, an author and host of the What Works podcast, challenges conventional business wisdom and advocates for a redefined approach to success. She discusses how pursuing revenue alone can lead to burnout and emphasizes the importance of aligning business with personal values. Tara shares why personal capacity matters and how saying 'no' can enhance productivity. The conversation urges listeners to escape the validation spiral and focus on fulfilling commitments that genuinely support their lives, fostering a healthier relationship with their business.

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INSIGHT

Define Your Own Success

There's no single secret to success; it's a continuous process of rethinking and re-examining your beliefs.
Define success personally, not based on external scripts, to create measurable metrics.

ADVICE

Business Supporting Life

Prioritize personal needs when building a business. Your business should support your life, not the other way around.

INSIGHT

Honoring Capacity

We all have different capacities based on resources like time, money, and support. Evaluate if you possess the necessary resources before committing to a goal.

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Feeling Like Success Has to Equal Exhaustion? Discover How to Scale Your Business Without Sacrificing What Matters Most

If you've ever felt like quitting your business, you're not alone! In this episode, I sit down with author and host of the What Works podcast, Tara McMullin, to explore how to create a business that truly supports the life you want.

Tara has been challenging conventional business wisdom for over 16 years and brings a refreshing approach to success, productivity, and growth. She explains why focusing solely on revenue goals can lead to burnout, how to honor your actual capacity, and the importance of defining success on your own terms.

We dive into why saying "no" might be your most powerful business strategy, how to escape the validation spiral that keeps you overcommitted, and the transformative difference between being "busy" and being "squeezed."

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Business Should Support Your Life – Start with your personal variables and non-negotiables first. Your business is a needs-meeting machine, and your needs as the business owner must come first.

2️⃣ Honor Your Capacity – We all have different capacities based on our available resources—time, money, emotional bandwidth, support networks, and skills. Before taking on new projects, ask: "Do I have what I need to do this well?"

3️⃣ Escape the Validation Spiral – Be cautious about constantly adding new commitments to feel valuable. This leads to depleted resources, underdelivering, and a spiral of taking on even more to compensate.

RESOURCES MENTIONED IN THIS EPISODE:

Subscribe to What Works: Apple Podcasts and Spotify

Learn more about Yellow House Media: yellowhouse.media

Connect with Tara: whatworks.fyi

Read the Wall Street Journal article Tara shared: The Delusion of 'Profits' By Peter F. Drucker

MORE FROM ME

Follow me on Instagram @amyporterfield

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