The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) cover image

The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Authenticity in Social Media Marketing

This chapter explores the philosophy of using social media as a true reflection of a business's internal values, advocating for authenticity in online interactions. The speakers emphasize the importance of engaging with audiences through genuine conversations rather than mere promotional content, fostering deeper connections. Additionally, they discuss the evolving landscape of social media marketing, encouraging a shift from quantity to quality in content creation to maximize engagement and impact.

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