Feeling overwhelmed by all the marketing “must-dos” out there? Or wondering how to create a plan that actually feels manageable and works for you? In this episode, I’m walking you through the six core elements of a successful 2025 marketing ecosystem. We’ll talk about crafting a clear POV statement, prioritizing signature content, and the value of having a strong attraction strategy. Plus, I’ll share why experimentation and playfulness are your secret weapons for creating share-worthy content. Tune in and let’s dive into how you can build a marketing plan that’s both effective and enjoyable! In this episode of the podcast, I talk about:  Understanding the role of your POV in marketing Defining your unique attraction strategy to grow your audience Prioritizing signature content for consistent brand messaging Building effective strategies to attract new audiences Using experimentation to create engaging and shareable content Aligning marketing efforts with business goals and values Embracing playfulness and experimentation in your strategy ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/339    

I’m thrilled to share my guest episode on the Podcast Babes Podcast with Anne Claessen!   In this conversation, we dive into how to use social media to attract podcast sponsors and amplify your show’s growth. I share my journey of landing a podcast sponsor within my first 20 episodes, my unique Costco sample strategy for promoting episodes, and tips for creating social media posts that offer value even if people don’t click through.   If you’ve ever wondered how to make your podcast irresistible to sponsors or want creative ideas to grow your audience, this episode is packed with actionable insights you won’t want to miss! In this episode of the podcast, we talk about: Landing podcast sponsors using social media strategies Creating value-first social media posts for engagement Monetizing podcasts through creative and unique approaches Promoting podcasts with the Costco sample method Using podcasts to build trust and attract clients …And More!   Special thanks to: Anne Claessen, host of The Podcast Babes Listen to the original episode here: https://thepodcastbabes.com/savvy-social-media-tactics-to-attract-sponsors-featuring-andrea-jones/ Website: https://thepodcastbabes.com/ Connect with Anne on social media: Instagram: https://www.instagram.com/thepodcastbabes/ Facebook: https://www.facebook.com/The-Podcast-Babes LinkedIn: https://www.linkedin.com/in/anne-claessen/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/338

I'm excited to share my guest episode on the Consistency Corner Podcast with Ruthie Sterrett!   In this episode, we tackle a topic I know many of you wonder about—the ever-mysterious social media algorithm. We break down how it works, how to make it work for you, and why understanding it can transform your content strategy. Ruthie and I also dive into the role social media plays in your overall marketing, the value of genuine engagement, and the benefits of outsourcing when the time is right.   If social media has ever left you scratching your head or feeling overwhelmed, this episode is full of tips and insights to help you approach it more strategically and confidently. In this episode of the podcast, we talk about: Demystifying social media algorithms and how to make them work for your business Understanding the unique role social media plays in a larger marketing strategy The importance of active engagement How to know when outsourcing social media is the right move for you Relationship building on social media & alternative relationship building methods …And More!   Special thanks to: Ruthie Sterrett, host of The Consistency Corner Podcast Listen to the original episode here: https://www.theconsistencycorner.com/blog/decoding-social-media-algorithms-with-andrea-jones-episode-175 Website: https://www.theconsistencycorner.com/ Connect with Ruthie on social media: Instagram: https://www.instagram.com/theconsistencycorner   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/337

I'm excited to share my guest episode on the BS-Free Business Podcast (now Staying Solo Podcast) with Maggie Patterson.  I love Maggie's no-fluff approach to building service-based businesses and in this episode, we tackled a topic that's near and dear to my heart—the evolution of social media and how to use it more mindfully.  We dug into some really big questions around setting boundaries, maintaining privacy in this digital world, and how to show up authentically online without falling into the performative trap. We also talked about my journey from solo social media freelancer to leading an agency. If you ever feel like social media is running your whole freaking life or if you've ever wondered about how to make it work for you instead of against you, give this episode a listen.  In this episode of the podcast, we talk about: The preference for meaningful interactions over short, surface-level content Showing up authentically online without feeling performative The importance of tailoring marketing strategies to strengths and capacities Balancing transparency with maintaining privacy boundaries Normalizing the slow, uncomfortable process of business evolution …And More!   Special thanks to: Maggie Patterson, host of Staying Solo Podcast Listen to the original episode here: https://bsfreebusiness.com/mindful-marketing/ Website: http://www.bsfreebusiness.com/ Connect with Maggie on social media: Instagram: https://www.instagram.com/bsfreebusiness/  Threads: https://www.threads.net/@bsfreebusiness TikTok: https://www.tiktok.com/@bsfreebusiness   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/336

If you ever feel like social media engagement feels a bit... empty, or maybe you’re wondering if there’s a better way to make meaningful connections online, you’re not alone. I’m thrilled to share an episode from the ADHD-ish Podcast, hosted by Diann Wingert. I joined Diann to discuss one of my favorite topics, rethinking the way we use social media.  In this episode, we dive into why chasing audience growth might be missing the point and how focusing on meaningful connections can completely transform your social media strategy and keep your sanity all while doing it. In this episode of the podcast, we talk about: Genuine interaction vs. broadcasting on social media Cultural conditioning towards instant gratification Why it's OK to leave platforms that no longer serve you Making social media work for you and on your terms The importance of community and personal interactions The shift from structured content creation methods …And More!   Special thanks to: Diann Wingert, host of ADHD-ish Podcast Listen to the original episode here: https://player.captivate.fm/episode/cd5fe98c-ba2d-4388-b909-e51444350365 Website: http://www.diannwingertcoaching.com/ Grab your Free Mastering Your Entrepreneurial ADHD Guide: https://bit.ly/myea-guide Subscribe to Diann's LinkedIn newsletters: https://bit.ly/TDWE-Newsletter    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/335

Ever feel like you’re burning the candle at both ends just to keep up with your marketing? Or maybe you’re questioning if all that hustle is really necessary? Well, trust me, you’re not alone. In this episode, I dig into the concept of intentional rest as a vital marketing tool. We’ll explore how different seasons in gardening can mirror your marketing strategy—yep, we're talking planting, pruning, and harvesting. So grab your favorite bevvie and let's dive into how you can strategically use rest to optimize your marketing and avoid burnout. In this episode of the podcast, I talk about:  Using intentional rest as a strategic part of your marketing plan Understanding the seasons of marketing through the lens of planting, cultivating, harvesting, and resting Aligning your marketing efforts with your energy and capacity for sustainable growth Reflecting on what’s working and what’s not to refine your strategy during quieter periods Avoiding burnout by scheduling breaks and creating manageable routines for long-term success ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/334

Are you stuck in the “hustle mode” of running a side business while working full-time? Or wondering how to approach marketing without the overwhelm? This week, I sit down with Jill Lanier, a certified mindfulness instructor, to chat about her journey from the corporate grind to building a business rooted in intentionality and calm.  We explore how intentional practices can help you stay grounded, market mindfully, and build a business that aligns with your vision. If you’re looking for ways to thrive as an entrepreneur without sacrificing your well-being, this episode is a must-listen. In this episode of the podcast, we talk about: The challenges of transitioning to entrepreneurship Using mindfulness to manage stress and maintain focus in business Aligning marketing efforts with personal values for authentic connections Creating a sustainable approach to social media and marketing strategies Self-perception vs. audience perception Building connections through consistent & mindful social media engagement …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Jill Lanier is a certified mindfulness and meditation instructor (MNDFL, New York, NY).  She is Founder of Mindful Renaissance and creator of the Mindful Renaissance Framework, a system for helping others discover effective strategies for overcoming the stress associated with the complexities and hectic pace of modern life. Author of the weekly Mindful Renaissance newsletter, she writes regularly about these topics as well as her own experiences as a woman of color, incorporating mindful meditative practices into her everyday routine. Jill is also author of Permie Peeks, a photo blog, which focuses on the cultivation of mindful awareness and appreciation of Nature’s tenacity in the face of the seemingly harsh urban environment. Jill has led opening meditations for creative arts events such as the Make W.A.V.E.S (Writing, Activism, Values, Environment Empowering & Sharing) summer series, hosted by Golda Solomon and several of John Maney’s Finding Your Voice creative writing workshops. Last fall she was featured as a guest on the "Be Your Own Kind" podcast, hosted by Renita Quirls and the "Heartfelt Awakenings" podcast, hosted by Deni Van. Jill holds a BA in Psychology along with graduate degrees in Library Science and Management Information Systems. Website: https://mindfulrenaissance.com/ Instagram: https://www.instagram.com/mindfullyjill/ LinkedIn: https://www.linkedin.com/in/jill-lanier-13b5244/ Facebook: https://www.facebook.com/MindfulRenaissance/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/333

What's next for social media? In this episode, I’m pulling out my crystal ball to share my predictions for 2025.  I’m talking about how to use AI more effectively, why community is an ecosystem (not just a single platform), and how algorithms are prioritizing share-worthy content. Plus, I dive into the importance of reputation in marketing and how it’s shaping the way we connect online.  If you’re ready to level up your marketing strategy and stay ahead of the curve, this episode is for you! In this episode of the podcast, I talk about:  Why reputation is the cornerstone of your marketing strategy heading into 2025 The shift from broadcasting to fostering meaningful conversations online Leaning into the advancement of AI The evolving role of algorithms and why share-worthy content is key The rising importance of human-centered content Building community as an ecosystem across multiple platforms Creating collaborative & community-driven content for genuine conversations ...and more!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/332

Ever wondered what it takes to plan and sell out an incredible live event? In this episode, I sit down with Kristina Bartold, event marketing pro and co-founder of High Vibe Women, to talk all things event planning, building authentic community, and creating a meaningful attendee experience. We discuss what goes into crafting an event that people actually want to attend, why intentional connection is the real draw, and how to market your event in ways that get people excited without the “hard sell.” Whether you’re hosting your first event or looking to elevate your next one, Kristina’s insights on blending strategy with heart will have you ready to create an event people won’t stop talking about. In this episode of the podcast, we talk about: Building community and making connections at events  Creating a buzz with authentic, community-focused marketing strategies Defining success metrics beyond ticket sales Balancing inclusivity and urgency in event marketing to drive excitement Building lasting brand loyalty by focusing on genuine connections over numbers …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Kristina Bartold-Sorgota is the co-founder and CEO of The Social Snippet. She loves helping entrepreneurs and small businesses grow their communities online using social media and podcasting. Kristina has been working in social media almost 10 years as a side hustle, and finally realized it was her passion and calling to pair her extensive experience coaching with her love for social strategy. The Social Snippet was born with her co-founder, Maria, and the rest is history! Kristina spends most of her days recording podcast episodes for the Build Your Digital Community podcast, coaching business owners on how to grow their businesses or hosting events for local female entrepreneurs to grow.  Website: https://thesocialsnippet.com/  Instagram: https://www.instagram.com/kristina.bartold/ and http://instagram.com/thesocialsnippet/ LinkedIn: https://www.linkedin.com/in/kristinabartold/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/331

Ever feel like your social media could use a reset? Or maybe you’re stuck in the cycle of creating the same kind of content week after week?  In this episode, I sit down with social media strategist Peg Fitzpatrick to explore practical ways to breathe new life into your channels. Together, we dive deep into how to give your social channels the CPR they need, especially if you're noticing tumbleweeds in your engagement. Ready to refresh your social channels and make social media fun again? Tune in to listen! In this episode of the podcast, we talk about: Signs of a stale social media presence The importance of balancing old and new content strategies Sparking creativity through platforms like Pinterest A Marie Kondo approach to social media Embracing video content like reels and b-rolls The importance of rest to prevent burnout …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community. Website: https://pegfitzpatrick.com/ The Art of Small Business Social Media: https://pegfitzpatrick.com/small-business-social-media-book/ Instagram: https://www.instagram.com/pegfitzpatrick/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/329