The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

What if saying “for women” is actually turning away the very people you’d love to work with? In this episode, I’m diving into the nuances of gendered marketing and why I choose not to use gender-specific labels in my business. From real-life examples to practical shifts you can make, we’ll unpack how inclusive marketing doesn’t just feel better, it performs better too. Whether you’re rethinking your own brand messaging or want to be more intentional with your language, this is a powerful starting point. In this episode of the podcast, I talk about:  How gendered marketing can quietly exclude your dream clients Why “marketing can’t be neutral anymore” How inclusive brands like Dove and Fenty get it right The difference between being inclusive for women vs. only for women Practical ways to reflect your values in your marketing   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/371

More posts ≠ more progress. I’m sharing exactly what’s working on social media right now—and what’s not—so you can adapt your content to meet your audience where they are (without burning out in the process). We’re covering real shifts in content behavior, algorithm changes, and how smart marketers are showing up differently in 2025. If you're frustrated with lower reach and engagement, this episode will help you understand why and what to do next. In this episode of the podcast, I talk about:  Why the attention economy has shifted (and what it means for your content) Why “educational” posts aren’t hitting like they used to The difference between how-to content and how-I content The “middle tier content” that’s fading fast What “high-concept, low-production” content actually looks like The real reason engagement has dropped (it’s not you)   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/370

Ever opened Airtable or Asana and immediately closed it because your brain just said “nope”? Been there.  In this episode, I’m joined by systems expert Rachael Mueller for a real talk on how to make your tools work for you—not overwhelm you. We’re diving into practical strategies that actually make your life easier (not more complicated). Whether you’re drowning in post-its or juggling a million Google Docs, this convo is for you. If your to-do list lives in your head (and you’ve got 47 birthday party RSVPs to remember), this one’s a must-listen. In this episode of the podcast, we talk about: The one habit that will instantly make your brain feel lighter When to use automation—and when to skip it Why your system needs to match your personality What to do before you pick a new tool Why “comfort” systems might actually be slowing you down …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Rachael Mueller is a Virtual COO + Systems Expert, helping service-forward business owners + founders optimize and grow their businesses through sustainable systems, and take back control of their time.  After transforming her first business in 2015 from a burnout black hole into a streamlined success, she never looked back! And has helped countless clients do the same behind the scenes.  When she’s not helping visionary entrepreneurs banish overwhelm, you can find her in the kitchen whipping up a new recipe, or traveling the globe with her partner. She’s also a firm believer that there is never "too much" guacamole, and that life is better after petting a furry friend. Website: https://heyrachael.com/ Instagram: https://www.instagram.com/hey.rachael LinkedIn: https://www.linkedin.com/in/heyrachael   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/369

A creepy collectible toy might not be your marketing inspo but hear me out. There’s a reason Labubu is all over your feed. In this episode, I break down the wild obsession behind Labubu and what small business owners can learn from it. From building community to harnessing scarcity, this isn’t just about trends… it’s about staying memorable in a sea of sameness. If your marketing feels too safe or too forgettable, this is your nudge to do things differently. In this episode of the podcast, I talk about:  Why Labubu’s weirdness works (and how to own yours) What makes something “obsession-worthy” in 2025 Storytelling and scarcity: the combo that sells Curated chaos vs. polished branding Why speaking to the heart still wins over logic   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/368

My favorite way to get new clients? It’s not social media or email. It’s referrals from friends. And that kind of trust doesn’t just show up. It’s built. In this episode, I’m joined by Jessica Abel, an artist-turned-business coach, to talk about relationship-based marketing—what it looks like, how it works, and why so many creatives struggle to sell their work. We also dig into business models, service-based offers, and how to rethink “sustainable” growth in your business.  If you’re tired of trying to scale like an influencer and ready for something that actually supports your life, you’ll love this one. In this episode of the podcast, we talk about: Why referrals outperform most marketing channels How to build a business model that fits your life The real reason courses and products are hard to sell What to do if you’re burned out on content How introverts can still thrive with relationship marketing …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Jessica Abel is a graphic novelist, author, and the founder of Autonomous Creative, where she helps accomplished creative professionals build businesses as brilliant as they are. Drawing on 30 years as a cartoonist and author combined with 10 years as a business owner, Jessica knows how to take someone's creative brilliance and turn it into an unconventional and profitable business. In other words, she's helping creatives do more than pay the mortgage. They're enjoying freedom from financial anxiety, time for their personal priorities, and doing truly meaningful work. Website: https://jessicaabel.com Instagram: https://www.instagram.com/autonomouscreative/  LinkedIn: https://www.linkedin.com/in/jccabel/  YouTube: https://www.youtube.com/@AutonomousCreative    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/367

Mariah Magazine, an award-winning SEO consultant and YouTube content creator, delves into the resurgence of long-form content in today's digital landscape. Discover why long-form is a trust builder and how it enhances authority in the age of AI. Mariah shares her successful YouTube growth and monetization strategies, emphasizing actionable SEO techniques. She also explores innovative approaches to email list growth while addressing the critical role of SEO in boosting online visibility. Say goodbye to fleeting social media content and hello to lasting connections!

If the summer heat is draining your energy, your content shouldn’t be doing the same. In this episode, I’m breaking down the 3 habits that are quietly sabotaging your marketing—and what to do instead. Because you can stay visible without chasing trends, obsessing over metrics, or posting daily just to keep up. Whether you’re in a summer slump or just tired of the pressure, this episode will help you slow down, recalibrate, and market with more intention. In this episode of the podcast, I talk about:  Why posting every day is outdated advice When trends are helpful—and when they’re just a distraction How over-tracking your metrics can stall your momentum The mindset shift that helps you stay consistent without burnout   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/365

Discover three strategic social media posts that can build trust in your audience even during slower periods. Learn how teaching-style content positions you as an expert and why sharing your work fosters connection. Explore the power of values-based posts that resonate deeply, allowing you to engage meaningfully without feeling the pressure of constant posting. These approaches not only keep you visible but also create lasting relationships while you take a break.

Feeling like Instagram just isn’t hitting the way it used to? You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t. We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggling clients, and trying not to burn out). If you want smarter Instagram marketing without overthinking every post, this one’s for you. In this episode of the podcast, we talk about: The real reason your posts might not be performing Why batching doesn’t work for everyone How to balance trends, authenticity, and reach What the algorithm actually wants from you Tips for showing up without burning out …And More!   This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside    About the Guest: Michelle Gifford is a strategist, coach, podcaster and agency owner, here when you’re ready to take your business to the next level without sacrificing what matters most! Michelle is the go-to Instagram expert for business owners who want results. She’s the secret weapon behind six and seven-figure brands who are growing, making an impact, selling out programs and bringing home serious profit – all from Instagram! Website: https://iammichellegifford.com  Instagram: https://www.instagram.com/iammichellegifford/  YouTube: https://www.youtube.com/@MichelleGifford/   Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/363  

Discover how to run a business without sacrificing your well-being. The host shares a personal journey, including a panic attack that reshaped their view on work-life balance. Learn about the impact of parasocial pressure on personal brands and the importance of setting boundaries in marketing. Explore how prioritizing your values can create better connections with clients and why redefining hard work is essential for sustainable success. This conversation is a refreshing take on mindful entrepreneurship.