Mastering Instagram Marketing in 2025 with Michelle Gifford

Feeling like Instagram just isn’t hitting the way it used to?

You're not alone. This week, I sat down with Instagram strategist Michelle Gifford to get honest about what’s actually working right now—and what isn’t.

We talk through how to make content creation sustainable, how the algorithm really works, and what makes marketing feel more aligned (especially when you’re also raising kids, juggling clients, and trying not to burn out).

If you want smarter Instagram marketing without overthinking every post, this one’s for you.

In this episode of the podcast, we talk about:

• The real reason your posts might not be performing
• Why batching doesn’t work for everyone
• How to balance trends, authenticity, and reach
• What the algorithm actually wants from you
• Tips for showing up without burning out

…And More!

 

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

 

About the Guest:

Michelle Gifford is a strategist, coach, podcaster and agency owner, here when you’re ready to take your business to the next level without sacrificing what matters most! Michelle is the go-to Instagram expert for business owners who want results. She’s the secret weapon behind six and seven-figure brands who are growing, making an impact, selling out programs and bringing home serious profit – all from Instagram!

Website: https://iammichellegifford.com  Instagram: https://www.instagram.com/iammichellegifford/  YouTube: https://www.youtube.com/@MichelleGifford/

 

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/363