The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast) cover image

The Smart Way To Market on Social Media with Tara McMullin [What Works Podcast]

The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

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Navigating Digital Marketing: Audience vs. Customers

This chapter explores the shifting landscape of marketing in the digital age, focusing on the distinction between building an audience and attracting actual customers. It emphasizes the significance of authentic relationships and strategic partnerships over traditional marketing methods. Through practical insights from a social media expert, the discussion highlights the importance of community engagement and organic connection in fostering successful business growth.

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