Leadership Alignment and GTM Strategy for Successful Deals

Cole Breidenbach, VP, M&A Integration & Strategic Initiatives at Okta (NASDAQ: OKTA)

Leadership alignment is one of the most underrated aspects of M&A. But without leadership alignment, there will be confusion regarding what the company will represent post-close and what needs to be integrated. The company will be left with an inconsistent narrative and messaging, which leads to retention issues. 

In this episode of the M&A Science Podcast, Cole Breidenbach, VP, M&A Integration & Strategic Initiatives at Okta, discusses leadership alignment and creating a GTM strategy for successful deals.

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This episode is sponsored by FirmRoom, the fastest virtual data room used to get deals done. Leave the pay-per-page world behind by going to https://firmroom.com/