20% - The Marketing Procurement Podcast Better Relationships = Better Outcomes w/ Kim Walker
Apr 5, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
The Rise and Fall of a Praise Company
02:02 • 5min
The Cost of Not Pitching
06:40 • 2min
The Importance of Relationships in Marketing
09:02 • 3min
How to Link Performance of a Relationship With Actual Work
12:17 • 2min
The Importance of Challenge in Relationships
14:20 • 5min
The Three Greatest Dimensions of Award Winners
19:35 • 2min
The Dual Role of Account Management in an Agency
21:08 • 3min
The Importance of High-Latency Evaluations
23:50 • 5min
The Importance of Relationships
28:37 • 5min
The Importance of Trust and Challenge in the Client Agency Relationship
33:40 • 3min
The Importance of Data in Relationships
36:27 • 3min
The Importance of Client Agency Relationships
39:12 • 6min
The Million Dollar Question
44:50 • 3min