20% - The Marketing Procurement Podcast

Better Relationships = Better Outcomes w/ Kim Walker

Apr 5, 2023

47:51

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Episode notes

Introduction

2min

The Rise and Fall of a Praise Company

5min

The Cost of Not Pitching

2min

The Importance of Relationships in Marketing

3min

How to Link Performance of a Relationship With Actual Work

2min

The Importance of Challenge in Relationships

5min

The Three Greatest Dimensions of Award Winners

2min

The Dual Role of Account Management in an Agency

3min

The Importance of High-Latency Evaluations

5min

10.

The Importance of Relationships

5min

11.

The Importance of Trust and Challenge in the Client Agency Relationship

3min

12.

The Importance of Data in Relationships

3min

13.

The Importance of Client Agency Relationships

6min

14.

The Million Dollar Question

3min

Aprais founder Kim Walker joins the pod to discuss their new research findings that proves what we all know: better client/agency relationships lead to better work—and results.

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