The Importance of Data in Relationships

We have 1.8 million individual questions that clients cherry pick from and we then cluster into these what we call mother questions, which will enable us to aggregate and do the data analysis. And when you said that number and I got it wrong by an order of magnitude, but still a very large number, I thought, yeah, my wife might have 18 million data points on me. Yeah, absolutely. Data is not the end all be all to a relationship. So we have a major launch. We've already had a conversation with our co-partners in this exercise, who compiled all of the effectiveness award results. This will culminate in a webinar that we're holding in conjunction