The Importance of Challenge in Relationships

1,800 winners over nine years. We looked among those 1,800 winners to find which of those we as a company appraise had evaluated. This was the highest scoring behavior viewed by both the clients and the agency. And it's a clear and positive differentiator when you compare the award-winning teams with the overall average. The second finding was the importance of challenge,. using initiative to challenge the status quo and teams that don't allow conflict to go unaddressed. It requires courage, particularly for agencies who are, let's face it, the clients are paying the bills, so they dominate the relationship. But in certain cultures, we have a master-servant culture that dominates