The Tom Ferry Podcast Experience Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
Apr 24, 2024
Jason Pantana talks with Brian Boero, co-founder of 1000Watt, about shaping buyer agency perception in real estate marketing. They discuss fixing buyer agency perception, focusing on what matters to consumers, setting better expectations, telling the right story, revealing statistics, and emphasizing the importance of authenticity and empathy in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Navigating Changing Perceptions in Buyer Agency
02:13 • 11min
Shifting Focus to Articulating Buyer Agent Value and Risk Mitigation
13:32 • 2min
Empowering Buyer's Agents in the Real Estate Market
15:55 • 5min
Emphasizing Real Buyer Stories in Marketing for Buyer's Agents
20:44 • 2min
Empathy and Authenticity in Real Estate Marketing
22:50 • 13min