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The Tom Ferry Podcast Experience
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
Apr 24, 2024
Jason Pantana talks with Brian Boero, co-founder of 1000Watt, about shaping buyer agency perception in real estate marketing. They discuss fixing buyer agency perception, focusing on what matters to consumers, setting better expectations, telling the right story, revealing statistics, and emphasizing the importance of authenticity and empathy in marketing.
35:53
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Quick takeaways
- Effective marketing for buyer's agents emphasizes risk mitigation and transparent value communication.
- Storytelling and case studies help agents showcase problem-solving skills and differentiate themselves in the market.
Deep dives
Consumers Value Risk Mitigation from Buyer's Agents
Buyers highly value the role of buyer's agents in mitigating risks associated with purchasing a home. Research indicates that consumers seek agents who can interpret property details, understand disclosure documents, navigate local ordinances, and manage inspections effectively. The core emotional need of buyers is to avoid making a costly mistake, emphasizing the importance of agent-driven risk mitigation strategies.
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