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13min chapter
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The Tom Ferry Podcast Experience
Empathy and Authenticity in Real Estate Marketing
The chapter emphasizes the importance of being empathetic and authentic in real estate marketing, showcasing how these qualities positively impact buyers' trust and appreciation. It discusses specific examples of successful agents who connect with clients through empathy and practical guidance, highlighting the value of genuine interactions. The conversation underscores the changing landscape of buyer perceptions and the necessity of providing services aligned with consumer desires, emphasizing the role of authenticity, candor, and generosity in building trust and connection.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode