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11min chapter
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The Tom Ferry Podcast Experience
Navigating Changing Perceptions in Buyer Agency
The chapter discusses the evolving landscape of buyer agency in real estate, addressing legal uncertainties and the need for agents to adapt. It emphasizes understanding customer needs, enhancing value propositions, and increasing listings for success. The conversation delves into buyers' perceptions of agents, focusing on the importance of educating clients on the true value of a buyer's agent beyond property search.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode