Jason Pantana talks with Brian Boero, co-founder of 1000Watt, about shaping buyer agency perception in real estate marketing. They discuss fixing buyer agency perception, focusing on what matters to consumers, setting better expectations, telling the right story, revealing statistics, and emphasizing the importance of authenticity and empathy in marketing.

Brian Boero, Co-founder of 1000WATT and a seasoned brand-builder in real estate, shares valuable insights. He emphasizes the power of storytelling in real estate marketing, urging brands to focus on benefits rather than features. The conversation covers the impact of Zillow's Zestimate on home valuation perceptions and how early-stage companies can effectively brand themselves on a budget through creativity. Additionally, they discuss the shifting landscape of real estate commissions and the innovative strategies for branding amidst these changes.