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2min chapter
Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing
The Tom Ferry Podcast Experience
Emphasizing Real Buyer Stories in Marketing for Buyer's Agents
The chapter explores the shift towards sharing real buyer stories over traditional testimonials, focusing on showcasing challenges and solutions in transactions. Emphasizing the value of authentic content creation and the impact on building a strong brand as a buyer's agent.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode