Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, shares insights on revolutionizing sports entertainment. He discusses the team's unique fan-centric approach, transforming the dullness of traditional baseball into a vibrant experience filled with dance teams and inclusivity. Jesse emphasizes the importance of engaging fans beyond just numbers, nurturing a passionate community. He reflects on strategic growth, innovative ticketing, and the necessity of constructive feedback for continuous improvement in the sports world.
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volunteer_activism ADVICE
Prioritize Remarkable Experiences
Take customer experience seriously and study the greats like the Grateful Dead and Saturday Night Live.
Focus on creating a remarkable experience, not just studying other sports teams.
question_answer ANECDOTE
Savannah Bananas Origin Story
The Savannah Bananas started as a college summer baseball team and initially struggled to attract fans.
Despite adding entertainment, fans still left early, prompting a change in the game itself.
insights INSIGHT
Serious About Fun
Jesse Cole's approach combines rigorous business practices with entertainment.
He studies figures like P.T. Barnum and Walt Disney, taking the customer experience very seriously.
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Fans First is likely a book that details Jesse Cole's philosophy and strategies for creating exceptional fan experiences. It probably explores the principles of prioritizing fans' needs and creating a fun, engaging atmosphere. The book likely delves into the business strategies behind the Savannah Bananas' success, offering insights into unconventional marketing and customer engagement. It might also share personal anecdotes and lessons learned during the team's journey. The book aims to inspire readers to prioritize their customers and create exceptional experiences in their own fields.
Find Your Yellow Tux
Jesse Cole
Find Your Yellow Tux is likely a guide to creating unique and memorable experiences, drawing from Jesse Cole's work with the Savannah Bananas. It probably explores his philosophy of prioritizing fans and creating a fun, engaging atmosphere. The book likely delves into the business strategies behind the Bananas' success, offering insights into unconventional marketing and customer engagement. It might also share personal anecdotes and lessons learned during the team's journey. The book aims to inspire readers to think outside the box and create exceptional experiences in their own fields.
Jesse Cole is the founder of Fans First Entertainment, which owns and operates the baseball team the Savannah Bananas. The Bananas have welcomed millions of fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, HBO and ESPN. They have sold out hundreds of games in a row, have a ticket waiting list of millions, and have done a barnstorming tour where they’ve played at some of America’s most famous stadiums, including my hometown stadium, Fenway Park. Beyond the bananas Jesse is an in-demand speaker and bestselling author of two books, Find Your Yellow Tux and Fans First.
In his second appearance on the Elevate Podcast, Jesse talked about the Savannah Bananas' meteoric rise to fame and how he and his team have revolutionized the world of sports and business.
Elevate with Robert Glazer 