Elevate with Robert Glazer Savannah Bananas Owner Jesse Cole on Changing The World of Sports and Entertainment
Jan 7, 2025
Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, shares insights on revolutionizing sports entertainment. He discusses the team's unique fan-centric approach, transforming the dullness of traditional baseball into a vibrant experience filled with dance teams and inclusivity. Jesse emphasizes the importance of engaging fans beyond just numbers, nurturing a passionate community. He reflects on strategic growth, innovative ticketing, and the necessity of constructive feedback for continuous improvement in the sports world.
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Prioritize Remarkable Experiences
- Take customer experience seriously and study the greats like the Grateful Dead and Saturday Night Live.
- Focus on creating a remarkable experience, not just studying other sports teams.
Savannah Bananas Origin Story
- The Savannah Bananas started as a college summer baseball team and initially struggled to attract fans.
- Despite adding entertainment, fans still left early, prompting a change in the game itself.
Serious About Fun
- Jesse Cole's approach combines rigorous business practices with entertainment.
- He studies figures like P.T. Barnum and Walt Disney, taking the customer experience very seriously.
