11min chapter

Elevate with Robert Glazer cover image

Savannah Bananas Owner Jesse Cole on Changing The World of Sports and Entertainment

Elevate with Robert Glazer

CHAPTER

Innovating Fan Engagement in Sports

This chapter explores the challenges and successes of launching new initiatives in sports and entertainment, focusing on broadcasting hurdles and ticketing strategies. The speakers share their commitment to enhancing the fan experience by creating unique branding for teams and implementing a fair lottery system for ticket sales. By emphasizing innovative approaches and state identity through concepts like the Texas tailgaters, they discuss the evolution of franchise dynamics and future plans for broader engagement.

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