Jesse Cole lives life by being different. He is the founder of Fans First Entertainment, which owns and operates the baseball team the Savannah Bananas. The Bananas have welcomed more than 1 million fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, HBO and ESPN. Jesse is an in-demand speaker and bestselling author of two books, Find Your Yellow Tux and his newest Fans First.Jesse joined host Robert Glazer on the Elevate Podcast to discuss how he and his wife built the Savannah Bananas from a bankrupt organization to a leading entertainment brand, and much more. Show Notes Learn more about your ad choices. Visit megaphone.fm/adchoices

Jesse Cole, founder of Fans First Entertainment and Savannah Bananas, discusses building the Bananas from bankruptcy to a top entertainment brand. They talk about the unique fan experience, creating a product customers can take advantage of, the exciting format of banana ball, testing new ideas, promotions like baby races, and the power of fun and belonging.

Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, shares insights on revolutionizing sports entertainment. He discusses the team's unique fan-centric approach, transforming the dullness of traditional baseball into a vibrant experience filled with dance teams and inclusivity. Jesse emphasizes the importance of engaging fans beyond just numbers, nurturing a passionate community. He reflects on strategic growth, innovative ticketing, and the necessity of constructive feedback for continuous improvement in the sports world.