Creating a Unique Fan Experience

Jesse Cole, founder of Fans First Entertainment, shares his experience of creating a unique fan experience with his baseball team, the Savannah Bananas. He emphasizes the importance of eliminating friction points in the fan experience and constantly seeking ways to improve. Cole draws inspiration from Walt Disney and focuses on being dramatically different and innovative. The Savannah Bananas have introduced entertaining elements like breakdancing, a senior dance team, and banana nannas, a male cheerleading team. They have also developed a faster version of the game called banana ball. The team's commitment to entertaining fans has resulted in increased attendance, a large social media following, and a successful merchandise business.