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13min chapter
Elevate Classics: Jesse Cole on the Amazing Savannah Bananas
Elevate with Robert Glazer
Creating a Product and Experience
They discuss their strategy of creating a product and experience that customers feel they can take advantage of, including offering a $15 all-inclusive food deal for fans attending their games. They also talk about making decisions with fans first in mind and their experience of running out of food during a game but still attracting fans and selling out every single game.
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