The Best One Yet

🍌⚾ "Burn the Boring" — Savannah Bananas Co-Founders Jesse & Emily Cole

12 snips
Dec 19, 2025
Guest
Emily Cole
Guest
Jesse Cole
Jesse and Emily Cole, co-founders of the Savannah Bananas, have rejuvenated baseball with their viral 'Banana Ball' concept, creating a unique entertainment experience. They share insights on their 'Fans First' business model, refusing outside investors and traditional advertising. The couple discusses how they eliminated slow moments in baseball, prioritizing fun and engagement. Their philosophy of 'doing the opposite' drives their creativity, resulting in memorable, fan-centric events. Plus, hear about their personal journey, including an unforgettable proposal during a game!
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ANECDOTE

Meet Cute That Fueled The Brand

  • Jesse and Emily met at a minor league baseball promo seminar and later started running teams together.
  • Early shows included bizarre promotions like flatulence nights that hinted at their future creative approach.
ADVICE

Keep Control To Protect Your Customer Promise

  • Refuse outside investors if preserving control matters more than faster scaling.
  • Keep equity to avoid pressure to add fees or sponsorships that undermine your customer promise.
INSIGHT

Trade Short-Term Revenue For Fan Loyalty

  • Their model intentionally forgoes short-term revenue like sponsorships and fees to maximize long-term fan loyalty.
  • That fan loyalty fuels repeat attendance and massive merchandise demand.
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