Jesse and Emily Cole, co-founders of the Savannah Bananas, have rejuvenated baseball with their viral 'Banana Ball' concept, creating a unique entertainment experience. They share insights on their 'Fans First' business model, refusing outside investors and traditional advertising. The couple discusses how they eliminated slow moments in baseball, prioritizing fun and engagement. Their philosophy of 'doing the opposite' drives their creativity, resulting in memorable, fan-centric events. Plus, hear about their personal journey, including an unforgettable proposal during a game!
