Pivot Podcast

The Savannah Bananas From Baseball to Banana Ball: Reinventing the Game into a global sensation with a fan-first approach, owners Jesse and Emily Cole, shares how a crazy idea turned into a booming business taking empty seat to sold-out NFL stadiums.

11 snips
May 9, 2025
Join Jesse Cole, the visionary owner of the Savannah Bananas, and players Kyle Jackson, Malachi Mitchel, and Bret Helton as they unveil the explosive fun of Banana Ball. This lively episode reveals how the Bananas merged sports and circus-like antics, transforming traditional baseball into a fan-centric spectacle. They share tales of dancing players, unique rules, and a commitment to community joy. With a focus on breaking barriers and creating unforgettable experiences, they redefine what it means to be a baseball team in the modern world.
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ANECDOTE

Founders' Early Struggles

  • Jesse Cole shares their early struggles starting the Savannah Bananas including overdrafting accounts and sleeping on an airbed.
  • Their passion and commitment helped them persevere despite financial and personal hardships early on.
ADVICE

Focus on Your Customers

  • Put yourself in your customer's shoes and focus on improving their experience.
  • Build your business around solving customer frustrations, not just making money.
INSIGHT

Every Game is Someone's First

  • Treat every game like it's someone's first to maintain high energy and joy.
  • This mindset ensures consistent fan engagement regardless of how many games you've played.
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