TED Talks Daily Sunday Pick: How to make a fan — from F1 to Banana Ball
May 26, 2024
Jesse Cole, the innovative owner of The Savannah Bananas, shares insights on reimagining baseball for modern fans. He discusses the team's 'fans first, entertainment always' philosophy that has led to sold-out games and viral success on TikTok. Cole emphasizes the importance of memorable experiences in a crowded sports landscape and the need for teams to engage creatively with their audiences. He also touches on how the Bananas are revolutionizing baseball norms, attracting a diverse and enthusiastic fanbase.
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Unexpected F1 Fan
- Jessica Smetana, a sports journalist, surprisingly became a Formula One fan.
- This was despite her prior disinterest in motorsports, highlighting the power of unexpected fandom.
Drive to Survive's Impact
- Formula One's popularity in the U.S. surged due to the Netflix series "Drive to Survive".
- The series provided an accessible entry point for new fans by focusing on character drama and explaining the sport.
Focus on Characters
- To grow a sport, focus on characters and storylines, not just outcomes.
- This approach makes the sport more engaging and accessible to a wider audience.