Innovating Fan Engagement in Minor League Baseball

Jesse Cole is the founder of Fans First Entertainment, which owns and operates the baseball team the Savannah Bananas. The Bananas have welcomed millions of fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, HBO and ESPN. They have sold out hundreds of games in a row, have a ticket waiting list of millions, and have done a barnstorming tour where they’ve played at some of America’s most famous stadiums, including my hometown stadium, Fenway Park. Beyond the bananas Jesse is an in-demand speaker and bestselling author of two books, Find Your Yellow Tux and Fans First.

In his second appearance on the Elevate Podcast, Jesse talked about the Savannah Bananas' meteoric rise to fame and how he and his team have revolutionized the world of sports and business.

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