Savannah Bananas Owner Jesse Cole on Changing The World of Sports and Entertainment
Elevate with Robert Glazer
Innovating Fan Engagement in Minor League Baseball
This chapter explores how a minor league baseball team transformed its approach to fan engagement by eliminating dull game elements and fostering direct connections with fans. Through creative strategies and unique experiences, they achieved both successful retention and a stronger community bond, emphasizing the importance of innovation in sports entertainment.
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