Fans First

Fans First is likely a book that details Jesse Cole's philosophy and strategies for creating exceptional fan experiences.

It probably explores the principles of prioritizing fans' needs and creating a fun, engaging atmosphere.

The book likely delves into the business strategies behind the Savannah Bananas' success, offering insights into unconventional marketing and customer engagement.

It might also share personal anecdotes and lessons learned during the team's journey.

The book aims to inspire readers to prioritize their customers and create exceptional experiences in their own fields.