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Paul Maskill
Fractional CFO specializing in blue-collar businesses. He helps small to medium-sized businesses with financial strategy, forecasting, and cash flow management.
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Jun 19, 2025
• 38min
What Home Service PE Firms Want: A CFO’s Guide to Getting Top Dollar with Paul Maskill
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Paul Maskill, a fractional CFO specializing in blue-collar businesses, shares insights on running a profitable home service business. He highlights common pricing mistakes and the importance of understanding financial metrics that many owners overlook. The discussion also delves into the growing role of private equity in the sector, detailing how clean financials and recurring revenue can enhance business value. Additionally, Paul emphasizes the benefits of membership plans and the need for financial literacy to empower service business owners towards sustainable growth.
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