GoPuff's Business Evolution

GoPuff originally focused on delivering convenience products in a limited number of cities, but it has significantly evolved since its inception. Its business model, which emphasizes owning inventory and managing micro-fulfillment centers, allowed for quicker delivery times and greater control over the customer experience. By operating its own delivery network, GoPuff can consistently offer products within a 15-minute timeframe, significantly enhancing its appeal in the on-demand delivery market. As the company's offerings expanded over the years to include groceries and alcohol, it managed to maintain the core mission of convenience and efficiency.