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2min chapter
Gopuff Goes In-House
AdExchanger
Navigating Media Quality Challenges in Offsite Advertising
This chapter explores the difficulties faced in offsite placements in advertising, focusing on media quality and the risks of low-quality ad sites. It underscores the need for a cohesive advertising strategy and highlights the significance of performance measurement to maximize investment and boost conversions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode