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4min chapter
Gopuff Goes In-House
AdExchanger
Transitioning to In-House Advertising: GoPuff's Strategic Shift
This chapter explores GoPuff's shift from collaborating with Citrus Ad to creating their own advertising platform. It highlights the benefits experienced during the partnership and the subsequent realization of the necessity for more control over their advertising capabilities to better serve their unique market.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode