Growth and Strategy in Retail Media

This chapter explores the rapid development of Basically, a private label product line gaining traction on Gopuff, highlighting strategies for identifying market opportunities based on consumer demand. It also discusses the dynamics of advertising in retail media networks, addressing concerns around search behavior and the balancing act of key performance metrics like ROAS. Additionally, it reflects on the financial challenges faced by delivery services and their evolving strategies towards profitability amidst changing consumer shopping habits.