Daniel Folkman, the SVP of business at Gopuff, has helped transform the company’s advertising landscape. He discusses whether we’ve hit peak retail media or if it's merely a sign of a thriving market. Folkman shares insights into Gopuff's innovative ad strategies using AI, the shift to in-house advertising, and the challenges of maintaining media quality in offsite placements. He also delves into the development of unique private label products and personal anecdotes about his own Gopuff delivery experiences.