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Dr. Benjamin Hardy - Scaling.com Founder | The Truth About 10X Goals

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Sep 4, 2025

Guest

Benjamin Hardy, Ph.D

Dr. Benjamin Hardy, an influential organizational psychologist and best-selling author, shares insights on achieving transformative growth. He discusses why some companies thrive while others stagnate and emphasizes the importance of setting ambitious 10X goals. Hardy explores the psychological foundations of success, revealing how mindset shifts can unlock potential and redefine how we view achievement. He advocates for reframing objectives, aligning personal aspirations with professional success, and leveraging strategies to inspire innovation in business.

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insights

INSIGHT

Future As A Tool

The psychological future is a tool that shapes present action and decisions.
Goals must be big and urgent to direct current behavior toward 10x outcomes.

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ADVICE

Set Urgent 10x Goals

Set a massively bigger goal and an urgent timeline (no more than three years).
Use that goal to force faster, different decisions and build a real scalable business.

insights

INSIGHT

Play To Win

Business requires focusing on outcomes and using them to shape strategy.
Decide which game you want to play and design how to win that game, not merely to stay in it.

Get the Snipd Podcast app to discover more snips from this episode

Transformative Mindsets for Entrepreneurs

01:43 • 15min

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Redefining Success: Letting Go of the Past

16:35 • 5min

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Transformative Journeys and Goal Alignment

21:55 • 14min

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The Psychological Foundation of Business Success

35:57 • 4min

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Scaling Success: Embracing Ambitious Goals

40:17 • 18min

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The Transformative Power of Future Goals

58:28 • 2min

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Revolutionizing Local Businesses with Technology

01:00:11 • 2min

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Why Your Thinking Is the Beginning & End of Suffering

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This book by Joseph Nguyen explores the root cause of all psychological and emotional suffering and offers a new paradigm for understanding the human experience. It provides tools and insights to help readers become unaffected by negative thoughts and feelings, experience unconditional love and joy, and break free from self-destructive habits. The book emphasizes that suffering is optional and that an expansion of consciousness is necessary to solve problems that cannot be addressed with the same level of consciousness that created them. It includes new chapters, journaling prompts, and contemplative exercises in the expanded edition.

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Be Your Future Self Now

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The Gap and The Gain

The High Achievers' Guide to Happiness, Confidence, and Success

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This book introduces the concept of 'The Gap and The Gain', developed by Dan Sullivan, which helps high achievers understand why they are often unhappy despite their accomplishments. It explains that measuring oneself against an ideal (the Gap) leads to dissatisfaction, while measuring against past achievements (the Gain) fosters happiness, gratitude, and motivation. The book is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance, offering practical advice on how to shift focus to appreciate progress and achieve greater fulfillment and success.

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The Silence of Scaling

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Benjamin Hardy, Ph.D

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10X Is Easier Than 2X

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Willpower doesn't work

Benjamin Hardy

In 'Willpower Doesn't Work,' Benjamin Hardy argues that willpower is not a reliable tool for achieving success. Instead, he advocates for the power of environment in shaping behavior and outcomes. The book provides strategies on how to create an environment that supports your goals, such as removing distractions, investing in personal growth, and using 'forcing functions' to ensure desired behaviors become automatic. Hardy draws on psychological theories and the experiences of successful individuals to illustrate how adapting to and designing one's environment is crucial for personal and professional success.

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• Mentioned in 68 episodes

Who Not How

Dan Sullivan

Benjamin Hardy

In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.

• Mentioned in 462 episodes

Man's Search for Meaning

Viktor Frankl

The book is divided into two parts. The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945. He describes the inhumane conditions and the psychological and emotional struggles of the prisoners. The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure. Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering). The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.

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Dr. Benjamin Hardy is an organizational psychologist and best-selling author whose books—including Willpower Doesn’t Work, Personality Isn’t Permanent, and 10x Is Easier Than 2x—have sold over 1 million copies and been translated into 25+ languages. His work on identity, leadership, and exponential growth has been read by more than 100 million people worldwide and featured in Harvard Business Review, Forbes, and Inc. Hardy is recognized as one of today’s most influential voices on personal transformation and future-driven success.

➡️ Show Links

https://www.instagram.com/drbenjaminhardy/

https://www.youtube.com/@dr.benjaminhardy

https://x.com/drbenjaminhardy/

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➡️ Talking Points

00:00 – Intro