Unseen Unknown 15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service
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Aug 13, 2020 In this engaging conversation, Ty Givens, a customer experience strategist and founder of The Workforce Pro, shares insights on fostering authentic human connections in business. He delves into the participatory economy, highlighting how brands can engage customers in meaningful ways. Ty explains that true customer happiness goes beyond mere satisfaction, emphasizing the need for empathy and emotional connections. He also discusses strategies for turning negative interactions into loyalty, showcasing the profound impact of listening and community on brand success.
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Gig Economy and Consumer Behavior
- The gig economy's rise, including platforms like Uber and TaskRabbit, reflects changing consumer behavior.
- Consumers show increased willingness to interact with strangers, alongside the growth of the sharing economy and peer reviews.
Passion Economy and Direct Relationships
- The passion economy, from YouTube to Patreon, centers around direct creator-customer relationships.
- This model caters to customers seeking deeper connections with creators they admire.
Participatory Economy
- Sari Azout introduces the "participatory economy," where fans contribute to a creator's success.
- Platforms like Rally, Roll, and Foundation exemplify this model, focusing on fan engagement and shared success.