15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service
Unseen Unknown
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Transforming Brand Relationships
This chapter explores the shift towards a participatory economy, where brands like ARFA engage consumers in product development and profit-sharing. It highlights the importance of community and authenticity, emphasizing a move from traditional consumerism to collaborative relationships based on shared values. The discussion also addresses the implications of decentralization in business models and the evolving dynamics of customer experience in modern marketing.
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