Unseen Unknown cover image

15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service

Unseen Unknown

00:00

The Power of Brand Personification in Decision Making

This chapter explores the significance of establishing a brand's voice and its influence on corporate decision-making. Through real-world examples, the discussion illustrates how a well-defined brand persona empowers employees to make aligned and value-driven choices.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app