087 Sell with a Story by Paul Smith

Introduction

Selling With a Story Podcast

What's Our Story?

The Drawbridge Comes Down, Right?

I'm Going to Interview Procurement People, and I Got as Much From the Buyers as the Salespeople

What Kind of Stories Should People Tell Andy?

Salespeople Need Stories

How to Craft a Great Sales Story

What's the Core of a Story?

The Absolute Worst Ways to Start a Story

The Best Example of a Hook in a Story

Does the Story Have to Be True?

Don't Use Dialogue in Storytelling

Is Your Book Going to Be the Most Downloaded Episode?

How Do You Structure a Book?

The Marketing Book Podcast - Episode 87