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087 Sell with a Story by Paul Smith

The Marketing Book Podcast

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How Do You Structure a Book?

The first one would be made to stick by chip and dan heath, which was a new york times best seller back. The other two were really kind of the the genesis for my second book, a parnting with the story. And it would be a william bennett's the book of virtues, and then the whole chicken soup for the sole seriesad. I say those because what i wanted to do was write a book that was as practical and useful for teaching character strengths, virtues and values to kids in school.

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