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087 Sell with a Story by Paul Smith

The Marketing Book Podcast

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Does the Story Have to Be True?

i'm almost wondering if people are hesitant to tell to es because they get hung up on that one point. And so i answer that a couple of ways. First of all, the short answer is, no, they don't have to be true. In fact, the entire story can be completely made up, under one condition. As long as your audience knows that you made it up, all rit right? Riso, as long as you tell your audience, look, this is totally made up. But, but i can't think of a real example, but this will help you understand what i'm trying to explain - and then i completely make up a story.

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